Tag - advertising

 
Menu
Search
 
July 12, 2026
 

Today's print edition

Home Delivery
Subscribe for more access

ADVERTISING

OpenAI will collaborate with Japanese marketing company Dentsu Digital and other partners to provide advertisements in Japan.
BUSINESS / Companies
Jun 19, 2026
OpenAI to introduce ads to ChatGPT in Japan
The ads will appear on the free version and the Go plan, priced at ¥1,400 per month, but will not be shown to users under 18 or who subscribe to higher-priced tiers.
Seven-Eleven Japan President Tomohiro Akutsu (center) and others announce the establishment of a new company focusing on digital advertising, in Tokyo on Thursday.
BUSINESS / Companies
Jun 11, 2026
Seven-Eleven Japan ties up with ad firms for digital signage business
Seven-Eleven Ad Connect, a joint venture with Dentsu Group Inc. and CyberAgent Inc., will distribute ads to digital signage in Seven-Eleven Japan stores based on purchase data.
Visitors attend Google's I/O 2026 developer conference in Mountain View, California, on May 19. The event primarily focused on the next generation of artificial intelligence and developer tools.
COMMENTARY / World
Jun 9, 2026
Google’s AI shift is causing a collective freak-out
The new dark art of search engine optimization is known as GEO (generative is now the first word) and it paradoxically has a more human flavor than the era of backlinks.
KDDI President and CEO Hiromichi Matsuda (left) bows in apology during a news conference in Tokyo on Tuesday.
BUSINESS / Companies
Apr 1, 2026
KDDI says ¥246.1 billion overstated via fictitious transactions
Eight KDDI executives, including President and CEO Hiromichi Matsuda, will return portions of their executive remuneration.
A Uniqlo store in New York. Operator Fast Retailing struck a landmark deal with the Los Angeles Dodgers to raise its brand recognition in the U.S. market.
BUSINESS / Companies
Mar 30, 2026
Uniqlo taps into Ohtani magic at Dodgers Stadium to fuel U.S. push
The alliance is an almost perfect match, leveraging U.S. and Japanese fans’ fascination with the multiple-MVP batter and pitcher.
The Japan Commercial Broadcasters Association is calling for social media platforms to adopt stricter regulations toward those engaged in illegal postings.
JAPAN / Media
Mar 23, 2026
¥3.2 billion lost in advertising revenue due to illicit postings on YouTube
Given a sampling of only 300 social media accounts for its illegal streaming survey, the Japan Commercial Broadcasters Association called its results “only the tip of the iceberg.”
Dodgers two-way player Shohei Ohtani pitches during the sixth inning against the Blue Jays during game four of the 2025 MLB World Series at Dodger Stadium in Los Angeles on Oct. 28.
BASEBALL / MLB
Mar 17, 2026
Uniqlo looks to cash in on Dodgermania with partnership deal
The deal with superstar Shohei Ohtani’s Los Angeles Dodgers will see the firm become Dodger Stadium’s official field presenting partner.
Total spending on advertisements in Japan hit a fourth straight record in 2025, with online ads surpassing 50% for the first time, a Dentsu survey showed.
BUSINESS
Mar 6, 2026
Online ads top 50% of annual ad spending in Japan for first time
Spending on TV, newspaper, magazine and radio ads in 2025 dipped 1.6% to ¥2,298 billion, down for the first time in two years.
Anthropic is going on the offensive against rival OpenAI by spending millions on commercials during Sunday night's National Football League championship game to criticize the latter's plan to sell ads on its ChatGPT chatbot.
BUSINESS / Tech
Feb 8, 2026
Anthropic buys Super Bowl ads to slap OpenAI for selling ads in ChatGPT
OpenAI CEO Sam Altman called the Anthropic ad “deceptive” in a post on social media platform X.
Amtrak has manga-style posters on display in stations around the U.S.
BUSINESS / Companies
Feb 2, 2026
More foreign companies adopt anime and manga as PR tool
Amtrak now has an “anime conductor” featuring in manga-style safety posters that are displayed in railway stations around the U.S.
Japanese trains are usually full of advertisements that all fight for your attention.
LIFE / Language / BILINGUAL
Feb 2, 2026
How Japanese advertising breaks grammar to get your attention
Japanese advertising may look chaotic, but the strange grammar, puns and omissions are carefully engineered to grab your attention.
In December, the number of Fuji Television's sponsors recovered to 86% of the level a year earlier.
BUSINESS / Companies
Jan 29, 2026
Fuji TV regains 80% of sponsors, a year on from scandal
Following a management renewal, sponsors began to slowly resume commercials in the summer.
The U.K. will begin banning ads for products high in fat, salt or sugar.
BUSINESS
Jan 6, 2026
U.K. starts ban on junk food ads on daytime TV and online
In the U.K., 22% of children starting primary schooling in England are overweight or obese, rising to more than a third by the time they progress to secondary school.
Crowded with links, icons and graphics, Japan’s major web portals deliver information at full volume, echoing an online culture that favors abundance over empty space.
LIFE / Style & Design / Longform
Dec 15, 2025
Why Japan’s internet looks weird — unless you live here
A closer look at Japan’s maximalist web design shows how cultural values and practical needs create an online world richer than it appears.
Dentsu Group has been ordered by the Supreme Court to pay a fine of ¥300 million over bid-rigging related to the Tokyo Olympics and Paralympics in 2021.
JAPAN / Crime & Legal
Dec 10, 2025
Fines for Dentsu Group over Tokyo Games bid-rigging finalized
A court also backed lower court rulings that sentenced Koji Henmi, formerly of the sports department of Dentsu, a subsidiary of the group, to a suspended two-year prison term.
Haas driver Esteban Ocon enters the pit lane during the Qatar Grand Prix on Sunday.
MORE SPORTS / Auto Racing
Dec 4, 2025
Toyota to become title sponsor of Haas F1 team
The U.S.-owned team, which uses Ferrari engines and also has close ties with the Italian team, said it would be rebranded as TGR Haas F1 from 2026.
Sanseito leader Sohei Kamiya during an interview in September. Kamiya's party, which surprised many with its gains in this year's Upper House Election, increased its spending on online outreach by fourteenfold in 2024.
JAPAN / Politics
Nov 28, 2025
Japan political parties boost spending on online outreach
Sanseito, which significantly expanded its seats in the July election for the Upper House, paid a total of ¥37 million in advertising fees to Google Japan in 2024.
Shohei Ohtani lacks the advantages that made NBA legend Michael Jordan a global icon: a unified mass media landscape, broad commercial appeal and a sport built to show off individuality.
COMMENTARY / Japan
Oct 24, 2025
Why can’t Shohei Ohtani truly be like Michael Jordan?
The challenge begins with baseball itself. The game is played at a high level throughout the Americas and parts of Asia-Pacific, but remains a niche sport elsewhere.
Japan National Stadium will be called the MUFG Stadium from 2026 to 2030.
MORE SPORTS
Oct 15, 2025
MUFG buys Japan National Stadium naming rights for five years 
The financial services company anticipates opportunities from the investment.
National Stadium in Tokyo
MORE SPORTS
Oct 8, 2025
Mitsubishi UFJ to acquire naming rights for National Stadium
The acquisition is expected to cost around ¥10 billion over five years.
China’s demand for Soviet-style apartments shows limits to revival
Apartments built during a Soviet Union-inspired construction drive in the 1970s and 1980s tend to suffer from poor insulation and outdated plumbing, but they are seeing a revival in interest due to their attractive locations.
Japanese scientists identify neural mechanism that may explain why we dislike people
The aggressive mouse (left) used in the experiment and a mouse defending itself
Japanese payment processor’s collapse hits banks and restaurants
Zentoshin served around 200,000 shops, many of which rely on early payments to maintain cash flow, raising concerns over their financial stability following the disruption.
Over 70% of accommodations in Japan say they are understaffed amid tourism influx
The number of foreign visitors to Japan reached a high of 42.68 million in 2025.
Lenders seek $700 million after Japanese payments firm’s collapse
The financial failure of Osaka-based Zentoshin has left 63 creditors with claims totaling ¥115.16 billion, according to Tokyo Shoko Research.
Japan’s largest exhibition of women photographers rights a wrong in cultural history
Miwa Yanagi’s “Elevator Girl House” series skewers the superficiality of gender roles through staged images.
Over 70% of accommodations in Japan say they are understaffed amid tourism influx
The number of foreign visitors to Japan reached a high of 42.68 million in 2025.
‘Princess Mononoke’ comes alive in Super Kabuki staging
The “Princess Mononoke” adaptation was created under Shochiku’s Super Kabuki initiative, a modern form of kabuki with more technology in staging and open to pop culture collaborations.
The beating heart inside ‘Human Vapor’
Different forms of love and connection form the emotional backbone of Netflix’s “Human Vapor,” says actor Shun Oguri, who plays troubled detective Kenji Okamoto.
Japan bets on character IP to drive global growth
Born on social media platforms in 2022, Opanchu Usagi has become a major hit, especially among Generation Z.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

The Terasaka Rice Terraces are seen with Mount Buko in the background.
What Yokoze can teach Japan about rural revival
By Alex K.T. Martin

SUSTAINABLE JAPAN

Sompo looks beyond insurance to focus on well-being
Sompo looks beyond insurance to focus on well-being

SPECIAL SUPPLEMENTS note

Read more

SUPPLEMENTS BINDER