Nvidia is entering the Windows PC market with a new chip aimed at loosening the stranglehold of Intel technology in that arena and modernizing the machines for the artificial intelligence era.
Starting this fall, Nvidia’s new RTX Spark Superchip will debut in laptop and desktop computers from leading PC brands including Dell and Lenovo, Chief Executive Officer Jensen Huang said at the Computex trade show in Taipei. The product is a combination of microprocessor and graphics chip, built with help from Taiwan’s MediaTek, that will run Microsoft’s Windows for Arm operating system.
Now a dominant player in data centers, Nvidia is taking another run at the personal computer processor market after being part of an effort that fizzled out more than a decade ago. This time, it’s doing so from a position of strength and is able to devote more resources to the effort than any incumbent or would-be rival, such as Qualcomm with its line of Snapdragon products for PCs. For Nvidia, the venture also adds to efforts to keep its central role at the heart of all AI development and use.
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