Durability is a key selling point that makers and retailers of randoseru backpacks for schoolchildren want to push in this year’s major shopping season for the products in Japan.
While consumers showed interest in lightness and customizable design flexibility in recent years, more makers and retailers are highlighting products featuring durability and designs that do not easily lose appeal, so that kids can use them through the six years in elementary school at a time when prices are soaring.
The shopping season for such backpacks for kids starting elementary school will be in full swing toward the Golden Week holiday period from late April to early May. Consumers are buying the products earlier every year because they often take nearly one year to be delivered.
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