Britain’s competition watchdog proposed Wednesday that websites be allowed to opt out of having their content be used by Google’s “AI Overviews” feature as it tackles the technology giant’s dominance in online search.

The Competition and Markets Authority (CMA) in October paved the way for tougher regulation on the matter, under new targeted measures focused on technology giants.

Last year, it designated Google with “strategic market status” (SMS), subjecting it to special requirements, following a nine-month investigation.